One public feature
A stable FollowsFashion URL with a factual brand profile, structured founder Q&A, launch summary, up to three highlights, five to eight approved images and a primary brand destination.
Launch Feature Kit
A launch feature your brand can publish and share.
We turn your approved story, launch details and imagery into one clearly disclosed feature page and two reusable visual assets—using a fixed format built for fast, consistent delivery.
Paid feature
One public feature
Story, launch facts, approved imagery, credits and a primary brand link.
What you receive
Everything included in the kit.
Square share asset
One 1:1 Featured by FollowsFashion graphic made from imagery you authorize.
Vertical story asset
One 9:16 companion graphic carrying the same feature status.
3-business-daydraft target after payment and complete, accepted inputs
1consolidated factual-correction round
A stable URL and standard technical practices do not guarantee search crawling, indexing or ranking. Placement is not a lifetime or permanent-hosting promise.
What you provide
Bring the launch facts and imagery you already own.
Do not send image files with the eligibility application. Full production materials are requested only after fit and payment are confirmed.
Brand and launch facts
- Official brand identity, country, category and direct-to-consumer URL.
- A dated launch link and launch date or date range.
- A concise brand story, launch summary and up to three factual highlights.
- Structured founder-question answers and sources for material claims.
Authorized imagery
- Five to eight professional images you can authorize.
- Credits where relevant and confirmation of publication rights.
- One primary destination and up to three official social links.
How delivery works
A clear path from launch brief to live feature.
Apply
Share your brand, launch timing and image readiness.
Review and pay
We confirm fit before sending an assigned one-time price and payment route.
Approve the facts
After complete accepted inputs, we prepare the draft and include one factual-correction round.
Publish and share
After QA, you receive the live feature URL and both visual assets.
A defined production timeline.
We target a draft within three business days after payment and complete, accepted inputs. You then have three business days to send one consolidated factual-correction request. Included corrections target completion within two business days.
Missing assets, unclear rights, unsupported claims or out-of-scope changes pause the delivery clock until resolved.
Eligibility
Best suited to launch-ready independent brands.
- Founder-led apparel, jewelry, bag or accessory brand.
- A working English-language store or valid preorder route.
- A recent or upcoming collection, drop, campaign or qualifying launch event.
- At least five professional, rights-cleared images.
Not a fit
Clear rights and a real launch are required.
We cannot accept resellers, mass-produced marketplaces, dormant projects, counterfeit or prohibited products, unsupported high-risk claims, brands requiring audience guarantees or applicants unable to document content rights.
Product contract
One fixed kit with a defined boundary.
- Scope
- One public feature, one square asset and one vertical story asset.
- Timing
- Draft target: three business days after payment and complete, accepted inputs.
- Revision
- One consolidated factual-correction round.
- Payment timing
- Eligibility review comes first. No payment is required to apply.
- Disclosure
- Every paid feature is labeled prominently.
- Price
- Your one-time price is provided after eligibility review. No payment is required to apply.
Paid feature
A visible relationship label
This label appears prominently on every paid feature.
Paid relationship preview
Clear before the story begins.
Materials are supplied and authorized by the featured brand. FollowsFashion edits for clarity and format.
Selection is not an award, certification, independent product review or guarantee of results.
What is not included
A focused product with clear limits.
See the Terms for the governing service conditions.
- No audience, traffic, sales, lead, ranking or search-index guarantee.
- No homepage campaign, newsletter, social or third-party distribution.
- No PR pitching, buyer introductions, influencer outreach or wholesale access.
- No award, certification, independent product review or editorial endorsement.
- No original photography, video, custom campaign or bespoke page design.
- No lifetime hosting, exclusivity, customer editing access or additional revision rounds.
Questions, answered
Know the boundaries before you apply.
Is this an earned editorial feature?
No. The Launch Feature Kit is a paid production and placement service for brands that pass our eligibility review. Every paid page is labeled clearly. Acceptance is not an award, certification or independent product review.
What exactly do I receive?
One brand-and-launch feature at a stable FollowsFashion URL, one square Featured by FollowsFashion asset, one vertical story-format asset and one consolidated factual-correction round. Every kit follows the same content structure.
Do I pay when I apply?
No. We review eligibility first. If approved, you receive the same product scope at your assigned one-time price. Production begins only after payment and complete, accepted inputs.
What materials and image rights do I need?
Approved brands provide structured facts, founder Q&A answers, five to eight authorized professional images, credits, official links and sources for material claims. We do not scrape images or remove watermarks.
How long does it take, and what may I correct?
We target a draft within three business days after payment and complete, accepted inputs. One consolidated factual-correction request is included and targets completion within two business days. Missing inputs pause the clock.
Will the feature be indexed or produce results?
We do not guarantee search crawling or ranking, traffic, leads, sales or any commercial result. The product is the defined page, two visual assets and placement—not reach.
What happens if I need removal or a refund?
Removal and refund conditions are governed by the Terms. We do not make additional promises on this page.
Ready to check your fit?
Ready to see whether your launch fits?
The application asks about your brand, launch timing and image readiness. Applying is free, does not guarantee acceptance and does not collect payment.