Commercial disclosure

Paid relationships should be easy to see.

FollowsFashion creates paid launch features for qualified independent fashion brands. Payment is for the production and placement described in the Launch Feature Kit. It is not payment for an award, independent review, certification or guaranteed result.

How a paid feature is labeled

Every paid page displays Paid feature prominently and states that materials were supplied by the featured brand.

Where the information comes from

Featured brands supply their facts, text, logos, links and images and confirm that they can authorize their use. Material claims require evidence or are excluded.

What payment does not buy

No readership, impressions, clicks, search crawling or ranking, backlinks, leads, sales, revenue, press pickup, buyer access or other commercial outcome is guaranteed.